McGill Executive Institute Training Session

McGill Sales Acumen Program - Harnessing AI for Success

Practical strategies to enhance sales results

Seminar Overview for

Canadian Laboratory Suppliers Association (CLSA)

1. Session A “Unlocking Growth: Using AI for Smarter Prospecting and Lead Generation Date: Friday, Oct 17th, 12pm-1:30pm 

2. Session B “Smarter Decisions: Leveraging AI for Competitive Analysis & Customer Insights” Date: Friday, Nov 14, 1pm-2:30pm 

Overview:

This dynamic, hands-on seminar is designed to help CLSA members understand and apply practical Artificial Intelligence (AI) tools to elevate their sales strategy, execution, and outcomes.

In a competitive and fast-evolving landscape, this program offers actionable insights and relevant, high-impact practices that create immediate value for all participants.

Who Should Attend:

Decision-makers, team leaders, sales professionals, business developers, and marketing strategists looking to integrate AI into their workflows and drive competitive advantage.

What You’ll Gain

• Boost Sales Effectiveness: Discover how cutting-edge AI technologies can enhance every stage of the sales process—from lead generation to deal closing—making you more effective and efficient.

• AI Tools in Action: Get familiar with practical, easy-to-use AI tools that support better decision-making, smarter outreach, and more personalized customer engagement.

• Data-Driven Selling: Learn to analyze sales data in meaningful ways to uncover trends, optimize performance, and refine targeting.

• Forecasting with Confidence: Improve sales forecasting accuracy using AI-powered predictive analytics and scenario planning.

• Opportunity Mapping: Explore how AI can identify new market opportunities, assess deal potential, and support pipeline planning.

• Global Best Practices: Gain exposure to innovative sales strategies and AI use cases from high-performing organizations around the world.
  
  

Learning Content